A survey reveals that over 74% of Thais celebrate or go on dates for Valentine’s Day, with “dining in a romantic atmosphere” ranking as the top choice.
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ToggleEmbracing Valentine’s Day: Have You Planned Your Special Evening Yet?
As Valentine’s Day approaches, have couples finalized their plans for an unforgettable date night? If not, take inspiration from intriguing statistics shared by Bangkok Matching, a leading high-end matchmaking company, which has compiled insights to help you decide how to celebrate. Whether you’re unsure of where to go or what gift to give your loved one, these data points might provide valuable guidance this season of love.
Valentine’s Day Celebrations on the Rise Since 2023
While it’s often said that Valentine’s Day is “just another day,” the reality suggests otherwise. Surveys indicate a growing enthusiasm among couples to celebrate Valentine’s Day, with this trend gaining momentum from 2023 and continuing into 2024. According to thereport.asia, consumer attitudes, behaviors, and spending patterns—analyzed by the Economic Forecasting Center—showed that Valentine’s Day spending rose by 5.4% last year, amounting to over 2 billion THB. On average, individuals spent approximately 2,125 THB during the holiday.
This marks a notable increase compared to 2023, where the average spending was around 1,848 THB per person. The budget went toward romantic activities and thoughtful gifts for their partners.
Valentine’s Day 2025: Anticipated Spending Trends
Building on the upward trend, Valentine’s Day spending in 2025 is expected to see further growth. Insights from The 1 Insight reveal specific spending patterns for couples:
- 36% of couples plan to spend between 500–1,000 THB on gifts.
- 33% of couples have a higher budget, aiming to spend between 1,000–3,000 THB.
- A portion of couples are ready to splurge, spending over 3,000 THB on thoughtful and special gifts for their significant other.
These findings underscore the increasing importance of celebrating Valentine’s Day, whether through heartfelt gifts or unique romantic experiences.
With these statistics in mind, couples who haven’t yet decided on their plans for this year can explore ideas to make their Valentine’s Day truly memorable. Whether it’s selecting the perfect gift or planning an enchanting date, let love guide the way!
Valentine’s Day 2025: Anticipated Celebrations and Spending Trends Among Thai Couples
This year, it’s estimated that 6% of Thais plan to celebrate Valentine’s Day, with increased spending on their special someone. Based on past trends, celebrations are expected to grow nearly 74%, with 30% of respondents stating they value Valentine’s Day as “important to extremely important,” according to a survey conducted by The 1 Insight in collaboration with CRC VoiceShare in 2024. This has led Bangkok Matching to forecast vibrant celebrations for Valentine’s Day 2025, matching the enthusiasm of previous years.
Top Date Destinations: Romantic Restaurants Lead the Way
The survey also revealed that 41.6% of couples plan to go on dates at romantic restaurants, making it the most popular destination, followed by shopping malls at 24.7%.
The top Valentine’s activity among couples is dining in romantic settings, where they can enjoy a special meal, meaningful conversations, and elegant décor. Restaurants often offer exclusive Valentine’s Day promotions, making them the preferred choice for couples looking to celebrate.
Other popular Valentine’s activities, as reported by thereporter.asia, include:
- Exchanging meaningful gifts.
- Traveling to romantic destinations.
- Sharing hobbies and leisure activities.
- Attending special Valentine’s Day events.
Top 10 Valentine’s Day Gifts: Roses Reign Supreme
No Valentine’s Day is complete without a thoughtful gift, a token of love and affection. According to the survey, roses remain the undefeated favorite, with their popularity soaring by over 400%, cementing their position as the top Valentine’s gift.
Here are the Top 10 Valentine’s Day Gifts in 2024:
- Flowers/Roses
- Teddy Bears
- Jewelry
- Watches
- Perfume
- Chocolates
- Lipsticks
- Lingerie
- Handbags
- Wine
Last-Minute Gifting: A Growing Trend
Interestingly, this year sees a growing trend of “last-minute lovers,” with over 60% of people buying gifts just one day before Valentine’s Day. Only 8% of individuals purchase gifts well in advance (1–6 months ahead). This shift in consumer behavior, influenced by societal norms and changing values, contributes positively to the economy by driving significant spending during this festive season.
Valentine’s Day is not just about spreading love and joy; it also acts as an economic driver, generating financial activity that benefits businesses across the country.
Celebrate Love with Bangkok Matching
Happy Valentine’s Day to all singles! Start your journey toward finding love by joining Bangkok Matching, Thailand’s leading high-end matchmaking service. With our expert matchmakers and curated database of exceptional singles, you could be celebrating Valentine’s Day with a special someone next year!
For more details, visit Bangkok Matching today.