Survey Results Revealed! “Valentine’s Day” Thailand
“The Day of Love” February 14, 2024
Gen Z in Thailand desires companionship the most, followed by Gen Y.
“Red roses” rank number 1 as the most desired gift for Valentine’s Day.
As for the most chosen dating venue,
it is shopping malls on the Day of Love.
Valentine’s Day, the day of love, is approaching soon. This year, it falls on Wednesday, February 14, 2567. Do you know that according to survey results, Gen Z (aged 12-25) is the generation that most embraces the Valentine’s Day trend, followed by Gen Y (aged 26-41).
Furthermore, based on keyword searches in Thailand on Google during Valentine’s Day in Thailand in 2566, it was found that searches related to “roses” were the most popular, followed by “flower bouquets,” “chocolate,” and “teddy bears.” This insight indicates significant interest among Thais in Valentine’s Day.
The Economic Forecasting Center of the Thai Chamber of Commerce has revealed poll results from a survey on “Consumer Spending Behavior during Valentine’s Day, the Day of Love, for the year 2566,” indicating that popular dating venues include:
- Shopping malls
- Cafes
- Restaurants
These findings align with the dating habits of Bangkok Matching, a high-end matchmaking company, where members commonly prefer to meet, dine, and date at restaurants or cafes in shopping malls.
Moreover, Bangkok Matching, the premier matchmaking company, observed an increase in searches for “bars” and “Charoenkrung Road” during February 1-14, 2565. These searches peaked during Valentine’s Day, suggesting that bars in the Charoenkrung area, with their charming old-town atmosphere, have become a popular choice for celebrating Valentine’s Day festivities.
Gen Z” is a group known for setting dating trends and giving importance to February 14th, Valentine’s Day. For the Gen Z demographic, often regarded as the pioneers of modern dating trends, their influence has brought about various effects on the dating scene, including adding vibrancy to dating, broadening societal perspectives, and creating awareness about different relationship dynamics that were not as prevalent in the past. This has positioned Gen Z as influential figures in shaping modern dating trends, as they often set the direction for dating trends or highlight what society is paying attention to.
When it comes to the festival of love, such as Valentine’s Day, it’s no surprise that Gen Z individuals are once again stirred with excitement, awakening their spirits for the sweet and romantic festivities. Almost every survey conducted in Thailand echoes the sentiment that “Gen Z individuals are the most enthusiastic about Valentine’s Day.” They recognize the significance of having a romantic partner and desire companionship on Valentine’s Day, closely followed by Gen Y.
A study conducted by Suan Dusit Poll on the topic “Perspectives on Love among Thai People Today,” involving 1,059 respondents from both young adults and adults, revealed that when asked whether having a “romantic relationship” is necessary, the top response was “necessary” at 36.89%, followed by “very necessary” at 28.77%. Only a small percentage, 11.42%, believed it to be unnecessary. This indicates that the perception of having a romantic partner is considered something that is “essential” in today’s society.
In the subsequent question, it revealed perspectives on behaviors that reflect love among people in today’s society. The top-ranked behavior, with the highest agreement at 66.64%, was “spending time and doing activities together.” Following closely was “being supportive and caring for each other,” with 63.52%, and lastly, “expressing gratitude, admiration, and appreciation for each other,” at 62.33%. The percentage difference between these three options is minimal.
From this data, it’s easy to conclude that besides placing importance on dating and going out together, modern individuals also value “being together and engaging in activities together,” as well as providing support and encouragement for each other, as the clearest expressions of love. Therefore, it’s not surprising that on February 14th, Valentine’s Day 2567, the atmosphere among couples will likely be bustling with activities, spending time together to express their love and indulge in the sweetness of the day.
Additionally, another interesting behavior of Gen Z individuals, according to The 1 Insight survey on “4 End-of-Year Shopping Behaviors,” is their tendency to value various festivals and spend significantly on shopping during festive seasons. They spend the most on shopping, accounting for 45%, followed by Gen Y and Gen X (aged 42-57) in sequence.
Hence, it’s not surprising that the polling results from almost every agency unanimously indicate that “Gen Z individuals are the most excited about the festival of love.”
The number one most desired gift among Thai people on Valentine’s Day is “red roses.”
Survey results from Suan Dusit Poll also indicate that the most desired gift on Valentine’s Day among Thai people is flowers, with 48.07% specifically preferring “red roses.” Following are “white roses,” “yellow roses,” and finally “pink roses.
But do you know why red roses are preferred? It’s because red roses are considered a classic symbol of love and romance, representing passion and deep affection. They are popularly given as a representation of profound love on Valentine’s Day.
Here’s the symbolism behind each color of roses:
- Red Roses: Symbolize love, romance, and infatuation. They represent intense feelings of love, making them a popular choice for conveying deep affection on Valentine’s Day.
- White Roses: Represent pure and genuine love from the heart. They symbolize new beginnings and the enduring purity of love.
- Yellow Roses: Signify warm and cheerful love. They convey happiness and optimism in love.
- Pink Roses: Reflect admiration, respect, and appreciation. They convey sentiments of admiration and respect, indicating that the recipient is cherished and valued.
So, the preference for red roses on Valentine’s Day in Thailand is deeply rooted in the symbolism they carry, expressing intense love and passion
Valentine’s Day Dating Tips from a Media Mom: How to Impress Your Date
Let’s talk about the interest in dating, attitudes towards relationships, and popular dating spots. Let’s see how to impress your date when the atmosphere is right, gifts are ready, and you’re ready for a memorable date. These tips are suitable for couples looking to add some sweetness or those deciding to go on their first Valentine’s date. If you want the date to lead to a lasting relationship, follow these suggestions:
Plan Ahead
Ever heard the saying “Preparation Makes Perfect”? It’s true in every aspect. Before going on a date, I recommend everyone prepare and plan everything. You don’t need an elaborate plan like a vacation itinerary, but booking a table, making restaurant reservations, and scheduling the date at least 2 weeks in advance can ensure a smooth experience. Remember that during special holidays, restaurants tend to be fully booked, so walk-ins might not be possible.
If you don’t want to spend Valentine’s Day waiting in line at a restaurant, early preparation is crucial. Prepare everything in advance, from clothing to hair styling. If you need to order clothes and allow time for delivery or anticipate any emergencies, planning ahead is key.
Get Ready for the Date
In addition to planning ahead, getting ready ensures a smooth and seamless date night. I recommend bringing cash along in case of unforeseen emergencies. Having cash on hand ensures you always have funds available, along with a credit card. Make sure your credit limit is sufficient if you plan to take the lead or buy something as a gift. To avoid potential awkward situations, it’s essential to be mentally prepared and radiate positive energy to your date.
Pay Attention to Details
On February 14th, don’t hesitate to show your affection openly. You can show care and consideration for your date from the moment you meet, such as offering to hold their bag or pulling out their chair before dining. Pay attention to their appearance and needs, and inform the staff of any deficiencies without the other person having to ask. Ensuring a memorable experience is guaranteed.
Be a Good Listener
One important aspect of winning someone’s heart is being a good listener. Know when to listen and when to express your thoughts. People, including Gen Z, appreciate those who can provide emotional support and care about genuine conversations. Listening attentively and engaging in meaningful discussions fosters a deeper connection compared to passive listening or being absorbed in your own thoughts. It ensures a positive impression and avoids disappointing conversations.
Don’t Forget the Gift
A small but significant aspect of Valentine’s Day dating is giving a thoughtful gift as a reminder of the special day. A single beautiful red rose or a bouquet can leave a lasting impression on your date. Alternatively, if you know what the other person likes, you can prepare those items. This helps create a better atmosphere than a plain date without any thoughtful gifts.
Create Meaningful and Fun Moments
Besides preparation, don’t forget to bring your natural self. Worrying too much about formalities or the outcome of the date can transmit anxiety to your date, potentially turning a sweet atmosphere into a tense one. Remember to enjoy activities together and engage in light-hearted conversations that induce laughter. These moments are crucial for setting the stage for future dates.
These are some interesting survey results and valuable advice from a media mom and Bangkok Matching, a high-end matchmaking company, to welcome Valentine’s Day 2024. I hope these tips are helpful for everyone preparing for a Valentine’s date, as statistics and feedback from the majority can often provide better guidance than mere speculation. Bangkok Matching hopes that this Valentine’s Day will be a day of love and happiness for everyone.
History of Valentine’s Day
Valentine’s Day, also known as Saint Valentine’s Day, has a history dating back over 1,500 years. The origins of Valentine’s Day can be traced back to the year 496 AD, initially celebrated as a feast day honoring Christian martyrs. However, over time, it evolved into a day associated with romantic love.
The history of Valentine’s Day traces back to the time of Emperor Claudius II of Rome. During his reign, Rome was often engaged in warfare, and Emperor Claudius II favored war over domestic life. He decreed that young men should not get married, as he believed that unmarried men made better soldiers. However, many young men were in love and had families to care for, and they were reluctant to leave their loved ones to join the military.
Saint Valentine, also known as Valentine of Terni or Valentine of Rome, was a Christian martyr who opposed Emperor Claudius II’s decree. Despite the emperor’s orders, Saint Valentine continued to perform marriages for young lovers in secret. When his actions were discovered, Emperor Claudius II ordered Saint Valentine to be imprisoned and later executed. Legend has it that before his execution, Saint Valentine sent a letter to the jailer’s blind daughter, whom he had befriended, signing it “From your Valentine.” This phrase became iconic and is still used today in Valentine’s Day greetings.
Since then, February 14th has been celebrated as Valentine’s Day, a day dedicated to love and romance. The story of Saint Valentine and his sacrifice spread throughout Europe, solidifying Valentine’s Day as an important day for celebrating love and affection.
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